About Us

The market for email marketing software is enormous and subject to both technical innovation and changing legal regulation. Choosing suitable software with good usability, the right features and affordable pricing is a big challenge. Our goal is to support you by making the right choice.

We hope you find our reviews and guides useful. If you have any feedback do get in contact via email.




Juliane Merkel Writer
Juliane has worked as a product and marketing manager for many years. During this time, she’s gained in-depth experience creating and managing marketing campaigns with email marketing software.


Matt Steen Founder
Matt is a product manager with extensive experience in building and supporting software-as-a-service products. He founded AhoyLabs to help businesses find the right software for their needs.

Affiliate Disclosure

Some of the links on this site are affiliate links. If you use one of these links to sign up and then later decide to upgrade to a paid plan, then the software provider may pay us commission. Affiliate links are indicated with a handshake icon (see the example on this page).

Using these links pays for our work and helps keeps the website ad-free and fast.

As we ultimately won’t get paid unless you’re happy with the software (all of these applications have a free trial and a commission is not paid to us until you use the software for a minimum number of months) we believe our compensation is aligned with your goals.